Приложение позволяет повесить на реальную стену виртуальную картину

453 рет оқылды, 24 пікір жазылды, 04 02 2018 15:28

Приложение позволяет повесить на реальную стену виртуальную картину

Если вы перед покупкой захотите посмотреть, как будет выглядеть картина на стене у вас дома, приложение Art.com позволит сделать это с помощью технологии дополненной реальности. Генеральный директор компании Кира Вамплер считает, что это положительно повлияет на продажи предметов искусства, пишет TechCrunch.

Art.com — крупнейший в США интернет-магазин постеров и картин, существующий уже порядка 20 лет. По выражению издания, он имел «долгую, сложную историю», но сильно изменился после того, как главой компании стала Кира Вамплер, бывшая главой по маркетингу в такси-приложении Lyft. Одним из главных изменений стало полностью обновленное мобильное приложение.

В приложении, помимо выбора картин, представлена функция дополненной реальности ArtView, позволяющая «примерить» будущую покупку на стену. Эта функция применима к более двум миллионам постеров, которые можно купить на Art.com, и может использоваться с разными типами кадрирования.

«AR может использоваться не только в играх, — говорит Вамплер. — С нашим приложением мы можем решить реальную проблему клиентов и дать им то, чего им на самом деле не хватает».

По словам Вамплер, компания стремится соответствовать новейшим тенденциям дизайна, согласно которым в моду входит объединение нескольких картин вместе. В приложении пользователь может изучить рекомендации, выбрать картины-дополнения, увидеть, как они смотрятся вместе, и сразу же купить их. Новые функции приложения доступны на устройствах Apple, работающих на iOS 10 и более поздних версий.

Приложение Laurel & Wolf сводит дизайнеров интерьеров с клиентами онлайн. Менять пространства стало проще и дешевле. Чем дальше заходит экономика совместного потребления, тем популярнее становятся подобные сервисы.

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